It happened in a small town of Hitler’s heartland.
The flow of more suffering was pumped nicely out, and a small piece of it had now arrived.
Jews were being marched through the outskirts of Munich, and one teenage girl somehow did the unthinkable and made her way through to walk with them. When the soldiers pulled her away and threw her to the ground, she stood up again. She continued.
The morning was warm.
Another beautiful day for a parade.
I am in all truthfulness attempting to be cheerful about this whole topic, though most people find themselves hindered in believing me, no matter my protestations. Please, trust me. I most definitely can be cheerful. I can be amiable. Agreeable. Affable. And that’s only the A’s. Just don’t ask me to be nice. Nice has nothing to do with me. [x]
"I guess I should introduce myself properly, but then again you’ll meet me soon enough. Not before your time of course, I make it a policy to avoid the living." - The Book Thief (x)
“I wanted to tell the book thief many things, about beauty and brutality. But what could I tell her about those things that she didn’t already know?”
"I just want to write someone’s favorite book."
Readers of the print edition of The New York Times on 22 October would have noticed that pages nine and ten were curiously blank, save for a single URL at the bottom of the second page that readswordsarelife.com.
The blank space was actually an ad for an upcoming 20th Century Fox film adaptation of the best-selling novel The Book Thief by Markus Zusak, and the URL leads to a basic info site for the film. Set in Nazi Germany, it is about a girl who finds solace in stealing books and sharing them with others.
Julie Rieger, Senior Vice President of Media at 20th Century Fox, said the ad was meant to recreate the experience of the main character for readers. “In our marketing world today, we have this give, give, give attitude. Click here, call this number, get more content… But with this, we actually wanted to take something away, to make people feel what it would be like to live in a world without words, if only for a moment. That’s how our character Liesel exists when we first meet her in the movie.”
The decision to run the ad solely in the iconic, venerable paper was a strategic move as it made people wonder what the world would be like without words or The New York Times.
The simple, eye-catching ad had readers and media outlets abuzz, proving that sometimes less is more.